Content marketing is one of the simplest sorts of branding when it involves business growth. Many businesses have caught on to the present, resulting in the market being flooded with more engaging content than ever.
So how does one allow your business to stand out?
If you hear the purchasers, you’ll find that 85% of individuals want to ascertain more online videos from brands. Video marketing provides you with the chance to make informative yet entertaining content.
Not only does it increase customer engagement with your content, but it also has a positive impact on all other metrics!
Let’s explore the advantages of adding video marketing to your digital marketing strategy in Bangalore and, therefore, in India.
5 Reasons Why You Should Adopt a Video Marketing Strategy
In our Business, Millions of blog posts are put out a day. That’s why you would like clearer, visually appealing, and simply digestible content. Let’s dive deeper into how a video marketing campaign helps retain and attract customers, allowing you to scale your business
1. Video Marketing Increases Website Traffic
A website user’s attention lasts somewhere around 8 seconds. You’ll lose a possible lead if you fail to capture their attention within that time frame.
Take a step back from the jumble of written information and check out promoting videos instead. Visitors can quickly get all the knowledge about your business and merchandise through such content. This way, they need a neater time navigating through your website’s interface.
So website videos are one of the best ways to entice users to continue their journey on the location a touch longer. To extend the conversion rate, visitors should see a video right from the get-go by having it abreast of the landing pages!
2. Video Marketing Boosts Conversion Rates
Video ads or general video content aren’t necessarily cheap to make. However, it is worth your time and money!
Branded social videos and merchandise videos provide a quick overview of how the merchandise can benefit the purchasers. This makes their purchase decision easier, resulting in an immediate increase in your sales.
3. Video Views Improve SEO
One thing is obvious – a well-liked program like Google will love videos! With video content, you have a 50 times higher chance of ranking your company page first on Google.
That’s because search engines are conscious of how videos are one of the simplest ways to interact with visitors online. The more views you’ve got on your video, the more likely Google will find your brand credible.
4. Videos Encourage Social Shares
Did you know YouTube is the second hottest social network in the world? Today’s popular social networks encourage users to share and make videos on their platforms.
If your video attracts one user, the user then shares the video with others in their social circle. It is considered social proof for others considering buying your product. As a result, your company can raise awareness, generate more sales and supply a more reliable brand image. This allows you to expand your business’s marketing in a short amount of time.
5. Build Trust With Buyers
Your product and brand are often the foremost amazing ones within the industry. Even so, it’ll be of no use if your audience doesn’t see it for themselves. This is often true for technical products supported by concepts customers might find too challenging to know.
In such situations, a blog post will not be the best option as visual information is simpler and easier to digest. Moreover, video marketing gives you the leverage to explain dull concepts with a better audience engagement.
Video Marketing improves the customer buying experience by demonstrating the brand’s and product’s potential.
Video marketing helps provide a sense of trust and assurance among the customer base. It is because it eliminates any mistrust that modern customers avoid being a part of any false advertising.