You’ve heard about models, celebrities, and others landing multimillion-dollar endorsement deals for adding product placement or references in their Instagram photos. Wouldn’t it be insane to make millions by wearing cool clothes or sharing images of oneself drinking beverages you’d probably drink anyway?
However, that is clearly not a realistic business concept for the average corporation.
So, even if you’re a small business, is it still viable to make money with Instagram?
It has proven to be a very effective sales engine for huge firms that have grasped Instagram. More than 500 million individuals use Instagram on a regular basis, so you can reach out to thousands, if not millions, of people with your material.
How can you make the most of Instagram to increase sales and revenue?
1. Post on a regular basis.
Your fans will not be interested in your content if there is a feast or a famine. If you only have time to post twice a week, make sure you do it every week. Ideally, you should work your way up to blogging daily.
Spread out your posts over a period of time if you have an event or news that generates a lot of amazing Instagram content. This way, you won’t use up all of your greatness all at once.
2. Use hashtags
Use Hashtags that are both original and relevant. For each of your posts, use a tool like #TagsForLikes that helps you build a list of the most popular, on-topic hashtags. You’re missing out on a major opportunity to be noticed by potential customers and other people interested in the topics you’re blogging about if you’re not using the appropriate hashtags!\
3. Rely on Tags
Tagging is a great method to organise your photos, but don’t forget to include a description! Although a picture is worth a thousand words, the description you write can help you expand on the tale and go further into the relationship you’re developing with potential clients. National Geographic is a master at this, tailoring its captions to suit the visual story given in each photograph. If you master this strategy, your followers will stay on your articles longer, anxious to discover what you’ll say next!
4. Make a strong call to action
This is crucial if you want your business to profit from Instagram. What good is all that engagement if you don’t follow through and use it to drive visitors to your website?
Use the clickable link in your profile to direct people to various landing pages, and include a CTA in your posts to visit your profile. Always provide room for your supporters to take the next step.
Instagram nowadays has become a vital element of any business’s content marketing strategy, whether big or little.