According to Kapost, companies who use content marketing get 7.8 times more organic traffic than those who don’t. In addition, according to Demand Metric, content marketing creates 3X the leads while costing 62% less than other digital marketing channels.
Content marketing can bring out outstanding deliverables for all kinds of businesses. Effective content marketing can lead to high-stakes results in return. If you want to know more about Content Marketing and its benefits, continue reading.
What is Content Marketing?
Content marketing is the process of producing engaging content like blog posts, images, videos, podcasts, infographics, etc., that resonates with your target audience. The content you put out should be valuable, clear and encouraging to the intended audience while maintaining your brand language.
1. Leads to Brand Awareness
When posting content on various social platforms, you are reaching out to your followers’ list and other prospects who can get interested in your content. For example, when one of your followers shares your content, they are also being viewed by their follower list, who may not be following you. Hashtags are also a popular choice by marketers, so people can view posts under that hashtag and enjoy the content. It is a great way to reach a lot of new prospects.
2. Creates Value and Long term reputation
Content marketing is just the right choice if you want to sustain your business and grow a glistening clientele list. When you create meaningful content that educates your customers, solves their queries, and entertains them consistently at every customer touchpoint, you create value for them and earn their trust.
3. Encourages conversions
When you share engaging content, audiences get captivated by the details and often get in a dedicated mindset. So, setting up strategic, powerful CTA’s in-between content leads to quality leads and conversions. Aberdeen performed research and discovered that organisations prioritising content marketing saw a 5x rise in website conversion rates.
4. You will gain more authority in the market
The right Content Marketing strategy will get you both a name among your customers and in the market. When you bring something new to the table and make changes in the segment using your unique, valuable content, people will start looking at you with admiration.
5. Low on budget
You save on a lot of additional costs than running advertisements and other paid forms of marketing. Hiring a dedicated content writer and graphic designer would cost you much less in the long run compared to traditional marketing tactics. Demand Metric says, Content marketing costs 62% less than traditional marketing and generates about three times as many leads.
Content marketing is low-cost, risk-free, accessible to everyone in any business, and beneficial in various ways. Indulging in this practice will lead to maximum returns with more significant results in the long run. There’s no reason content marketing shouldn’t be part of your marketing list, whether you’re looking for more traffic, improved conversion rates, or simply stronger relationships with your consumers.