Digital marketing channels are the keys to unlock the efforts put into your marketing. In fact these channels are where you distribute, promote and put up your content.
It can be your articles, creatives, designs or collaterals – it is very important to choose relevant and appropriate digital marketing channels where you can distribute these content.
Here is the list of 5 most effective digital marketing channels that are being used right now where you can get justice for any piece of content you build, irrespective of the industry or the size of your company.
- Email Marketing
- Search Engine Optimization (SEO)
- Social Media Marketing (SMM)
- Photo and Video Distribution Platforms
The right way of distribution plays an important role in engaging and converting your users as potential leads or followers. Marketing experts from HubSpot believe that running these channels effectively constitutes 60% of your brand presence online.
1. Website (Your website/Landing page)
If marketing is important for your business, the first step of it is to have a great website.
Website is the gateway for any business which brings branding, business, sales and reputation. Although there are a lot of marketing channels, website is believed to be the most effective digital marketing channel.
It is advised to have atleast one page where your mission/goals, company information, offered services and contact information should be readily available for your users. This helps people in finding you on the web when they look up.
It is also proven that attractive and aesthetically appealing websites perform better. If you don’t know how to get started, you can either hire a developer or do-it-yourself with platforms like Wix, SquareSpace, etc.
2. Email Marketing
Email marketing is the most effective way of reaching new prospects and also keeping in touch with existing customers. Email marketing is also a great channel to deliver personalized content and interact with customers on a personal level.
It is easy to setup and get your email marketing started. You can either hire marketing professionals to run your campaigns or you can do it yourself by running campaigns using tools like Mailchimp, ConstantContact, BombBomb, etc.
3. Search Engine Optimization (SEO)
If you are looking for quality leads and organic inbound enquiries, SEO is the first things any marketer would suggest. There has been a lot of hype for SEO in recent years. A lot of people ask and the answer is YES! It is worth spending time and money in SEO. Organic search traffic also offer the lowest bounce rate and highest conversions than any other medium.
If we break SEO into two parts, there is on-page SEO and then there is off-page SEO. Doing these in a proper way helps in ranking better on search engines. It is recommended to get this done by a professional.
4. Social Media Marketing (SMM)
In past two years, social media marketing has drastically grown by 28% and is believed to be one amongst the most effective ways of digital marketing. According to a recent study, teenagers spend 30% of their time on an average in social media while using their smartphones. That’s a lot and may be that’s the reason why social media marketing needs to be considered.
Social Media Marketing is about distributing content to relevant audience which basically ends up in building trust, showcasing expertise, engaging users and branding. It takes a lot of time to get traction from social media marketing (on an average 3-5 months). Some of the popular platforms for social media marketing include Facebook, Twitter, Instagram, LinkedIn, Snapchat and Pinterest. You can start social media marketing yourself or hire people who can do it professionally to get faster results.
5. Photo and Video Distribution
In past few years, images and videos have been effective in communicating with users on a regular basis. Studies have shown that you can convey 300% more information using a video. Producing images, infographics and videos which can be used as a channel to communicate with prospects has become important. You can hire professionals to help you with your visual content or if budget is an issue like most of us, you can generate visual content yourself and distribute them.
Although the competition is high on all these channels, quality content and proper execution will get you a lot of traction.
Last piece of advice: Start slow, pick the right channels, always do things in right way, make sure to track your efforts, keep improving, never give up, master one at a time, repeat this regularly and never miss an opportunity.