Many businesses plan out and strategise on their digital marketing plans for days and months, spending their time, energy and a lot of money. But they tend to not give much attention to the final results. This is where you should equally be invested as you can know the ROI and find out ways to perfect your craft. To help you measure your digital marketing success, we have shared a few pointers. Let’s check them out.
Sources of traffic
Start with tracking your traffic by source if you want to learn how to measure digital marketing success. This metric can be found in Google Analytics by going to a graph depicting which Google channels are responsible for a company’s traffic. This is an important indicator to track because it shows where your traffic comes from. Google Analytics will show you where your traffic is coming from.
This measure allows you to see important information regarding the success of a marketing effort. You can discover which channels brought in the most traffic and qualified leads for your company, which can help you make more informed marketing decisions. For example, after examining your traffic by source, you can discover that.
Average Time Spent on Each Visit
Examine the average amount of time users spend on your site to see how interesting your material is. You may use this number in conjunction with the average pages per visit to get a better idea of how people are engaging with the content. The more time users spend on your site and the more pages they view, the more likely they are to love the content and the overall experience.
Unlike the Exit Rate, which focuses on the users that spend longer amounts of time on a website, the Bounce Rate focuses more on those that choose to leave instantly. It could be because of a bad user experience, cluttered layout, long page loading time, etc.
The conversion rate is the last metric to look at when evaluating the success of your digital marketing campaigns. After all, no amount of high-quality content, paid Google Ads, or Facebook Ads will help if visitors arrive on your site and then leave without subscribing, downloading, signing up, phoning, or purchasing anything.
Divide the number of goals achieved in a given time period by the total number of visitors to your website, then multiply that number by 100 to get a conversion rate. Suppose you have had 10,000 visitors and 1,500 of them took a desired action like subscribing to a newsletter or clicking on the CTA, then your conversion rate would be 15%.
If you plan ahead and aim for your goal, you’ll definitely have a better chance of receiving positive results when evaluating campaign performance. You can also incorporate other metrics like Click-Through Rates (CTR), New visitors vs Returning visitors, most visited pages and many others depending upon your collaborative goals.