Website architecture & flow design, complete digital marketing and automation to establish a brand across all major cities
Introduction
The client is a premium large-format coworking space based out of Bengaluru hosting 30,000+ members across 20+ centers in major cities of India. Founded in 2016, the coworking space is one amongst the top brands today with a community of over 3000 startups and 100 enterprise companies. The client offers diverse services ranging from office space subscriptions, meeting room bookings to event spaces.
The Challenge
The company was laying its foundation and wanted to target the young entrepreneurial demography to build a robust community. While the space was already dominated by some local brands backing a major chunk of market share, disrupting the industry with a premium, luxury brand had to be orchestrated. The company also did not possess any digital marketing channels and needed a strategic marketing partner who could establish the brand and generate leads for the sales team.
- Create A Premium Segment: There was a need to introduce the market to a premium segment of all-inclusive coworking space
- Engaging with the right audience: Needed a clear marketing strategy to build a community of entrepreneurs, like-minded individuals and companies
- Generate leads from Month 1: There was a need to generate leads continuously in order to meet the supply from Month 1 itself
- Setting up the right channels: Targeting the right platforms to build awareness amongst right audience was a quintessential need of the brand
