Website revamp, maintenance, social media management & event promotions to drive 4x engagement from users
Introduction
The client is a global IT services company with 2500+ employees offering a wide range of offerings from Cybersecurity space, ERP development to Salesforce Integration and custom app development. The client is consistently delivering excellence through digital innovation for the past 25 years catering to diverse industry verticals including Health & Lifesciences, Hospitality & Technology.
The challenge
A global technology and IT services company need to bring a level of sophistication in their customer-facing assets that differentiate them from their competitors. Starting with the website, communication, visual designs and social media engagement, the company needed an overall modernization and transformation from their old, outdated communications & designs to transform into a modern, future-ready brand.
- Modernization of overall brand image: Needed a revamp of brand visuals and communication including social media designs, website & documents
- Website Updates & Management: Managing the website and updating it on a daily basis was an ongoing need that needed external expert support
- Setup, manage and promote events: Needed a partner to set up and promote events on LinkedIn, Facebook & Email Campaigns on a regular basis
- Dependency on paid campaigns for traffic: Organic Search traffic on the website was very low and had to depend on paid campaigns to drive conversions
