Lead generation, customer engagement & response management through Search Ads, Facebook Marketing & Email Marketing
Introduction:
The company is a D2C car service and repair platform catering to over 10,000 customers every year across Bengaluru, Chennai, Gurgaon & Delhi. The company provides a transparent, branded, and assured platform for customers to get OEM quality car service at local garage prices without having to compromise on quality and professional experience. Founded in 2015 and based out of Bengaluru, they are a leading car services platform engaging over 50 garages across India.
The Challenge:
The car service market is a very dynamic market and needs consistent investment to attract and win new customers on a daily basis. Even with the efforts being put in, the growth and lead generation had become stagnant from 6 months. There was a need to bring in a change, a creative edge and an assuring communication that makes them stand out and sound more reliable than competitors.
- Generate leads to support the sales team : Consistent lead generation and demand generation was needed on a daily basis to support the sales teams and partner garages.
- Ace the Ad Quality and Ranking on Google: Staying on top of Google Results was a quintessential requirement that needed the Ads to be ranking on top 3 for relevant keywords.
- Build a reputation that customers loved: Needed a top-notch brand image through digital channels that foster reputation, reliability and trust amongst customers.