Are you looking forward to new business avenues? New heights for your business in 2022?
How about you start with the right set of digital marketing strategies. Digital marketing is the right step towards marketing yourself in front of your audience and steering it ahead of the competition. Since it is a highly dynamic practice, newer trends emerge, proving their importance in the current times. Businesses must adopt these trends to grow and earn profits.
In this blog, we shall share five tips/trends that you need in 2022 to make your business successful. Take a look below-
1. Integrate AI-based systems
According to a McKinsey Global Survey of business owners performed in 2021, 57 per cent of respondents from emerging economies had implemented artificial intelligence in at least one business function, up from 45 per cent in 2020. AI accounts for at least 5% of respondents’ earnings before interest and taxes, and nearly two-thirds plan to increase their investment during the next three years.
AI automation is powerful because it combines the benefits of automation in business processes—increased speed, efficiency, time savings, and scalability—with AI technology’s insights, flexibility, and processing power.
AI automation allows businesses to expand their capabilities while offloading repetitive chores to the machine. More personalised execution and processes, increased data use and accuracy, and improved customer experience.
2. Personalise Content
Who doesn’t like to feel special, right? This notion can get you very far in your business as far as customer experience is concerned. In 2022, you have to give your customers a little more than your competitors offer. You start doing that by sending personalised emails containing products in their cart, discounts, and coupons. You can share newsletters, and webinars, give them early access to sales, etc. You can also retarget customers with creative messaging about their past viewing history of products and get sales.
3. Prioritise Reels and Short-Form Content
The video format has been proven to be more effective than traditional content like images, texts, audio, and gifs. Industry trends suggest that 85% of individuals want to ascertain more online videos from brands. Video marketing provides you with the chance to make informative yet entertaining content. Instagram Reels, Youtube Shorts, and Tiktok are the most popular consumable social content globally, thanks to the rise of their consumption during the pandemic. As a business, you would want to take full advantage of this and produce short and intriguing content around your brand to lure more prospects.
4. Prioritise data
Google has stated that third-party cookies will no longer be used in Chrome by the end of 2023, joining a growing list of browsers that have abandoned the infamous tracking technique. This current change toward privacy protection, which ranges from phasing out cookies to other privacy-focused measures, reflects a tendency toward valuing privacy over the end-user experience. They want companies to take notice of their issues. Consumers believe firms are more responsible than ever before for ensuring their safety.
Data collecting strategies that brands must integrate favour consumer privacy. Email, newsletters, social networking, and CRM systems are all options you can adopt to secure.
5. Social commerce
If you own a smaller business, competing with businesses that spend huge budgets on advertising and other marketing efforts is impossible. Instead, you can use social media to its full potential. Instagram, Facebook, and TikTok have been extremely effective for smaller businesses to reach out to their potential customers and showcase their products via live streaming, influencer marketing, and interactive daily content.
After launching an Instagram shop in November 2021, clean skincare firm Plant Mother saw a 100 per cent boost in income and a 1280 per cent spike in referral traffic, according to CEO Jena Joyce.
These trends will have a longer impact on how we use digital marketing to drive online success. No matter what kind of business you own or manage, these tactics will surely get you new prospects in the form of reach, engagements, awareness or sales.