Forty-three per cent of B2B marketers say email newsletters are most crucial to their content marketing success, and 71% of millennials prefer business communications to return via email. Furthermore, 99% of consumers check their email a day.
As marketers, we cannot ignore these statistics. That’s why it is vital to develop a robust email marketing strategy. Below, let’s review the highest benefits of email marketing, which show why it’s one of the foremost effective marketing tactics.
1. Increase Website Traffic
Emails are the best way to get customers to go to your website. We just need to include the links to your site within your email content. You can also use your email campaigns to urge customers to interact with other great pieces of content available on your website or blog.
For example, a Design Firm could send emails to allow them to realise their new design class that features a limited number of seats. Many of their customers and potential leads may have omitted this chance to attend the category had they not visited the website in time.
The design firm then can fill all the seats more quickly by promoting the category via email rather than expecting reservations to trickle in.
2. Brand Recognition
With email marketing, you’ll easily brand your emails, but brand recognition goes beyond design. By consistently providing valuable content to your audience, they’re going to begin to acknowledge and even anticipate your emails.
Are customers proud of the content you’re providing? Would they wish to learn something different?
You can even create a brand identity survey to urge them to provide helpful feedback on your brand. Once you get them involved in the process, you’ll know exactly the way to provide desired content in your emails.
3. Helps With Revenue Growth
Email marketing can help businesses expand their reach. Email Marketing can boost their conversion rates, connect with their audience, and increase sales.
If you’re like 75% of business owners, you’ll already be using email marketing as a neighbourhood of your digital marketing strategy and getting the revenue growth. If not, then you ought to definitely use email marketing as your business strategy to urge a far better growth in your sales.
4. Helps Build Customer Relationships
Email marketing can help to make customer relationships by providing them with the information they need — directly into their inbox on a consistent basis. Once you help make your audience’s lives better, whether that be alongside your product or service, helpful tips, or even just a “happy birthday” gift coupon, they go to find out to know and trust you.
Eventually, they start to look to your business for the knowledge and value you’ve been providing them, thinking of you initially once they have your services.
5. You Can Send Personalized Content With An Email
Personalization is the favourite advantage of email marketing because nobody wants to read an email that seems like it has been just blasted to a bunch of individuals.
Email marketing allows you to segment your customers into different lists supporting their preferences to send highly personalized content. From crafting the right subject lines to pictures that resonate together with your customer, and valuable content that helps your audience, email is the perfect channel to deliver those personal-feeling messages.
Try Email Marketing and see the revenue Growth in your Product or services. We at Bizinventive provide you with the best Email Marketing Service in Bangalore.